Investments in consumer relationships: A critical reassessment and model extension

International Review of Retail, Distribution and Consumer Research

Volumn 13, Issue 3, 2003, Pages 245-261

  De Wulf, Kristof ^a   Odekerken Schröder, Gaby ^b   Van Kenhove, Patrick ^a  

^a GHENT UNIVERSITY   (Belgium)

^b MAASTRICHT UNIVERSITY   (Netherlands)

Author keywords

Consumer relationships; Loyalty; Relationship quality; Retail; Sem

Indexed keywords

EID: 17144382175     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/0959396032000101354     Document Type: Article

References (0)