Influences on loyalty programme effectiveness: A conceptual framework and case study investigation

Journal of Strategic Marketing

Volumn 8, Issue 1, 2000, Pages 47-66

  Palmer, Adrian ^a   McMahon Beattie, Una ^a   Beggs, Rosalind ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Civil aviation; Effectiveness; Loyalty; Market structure; Passenger ferries; Segmentation

Indexed keywords

EID: 85015526939     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/096525400346303     Document Type: Article

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