Construct validity of spouses' relative influence measures: An application of the direct product model

Journal of the Academy of Marketing Science

Volumn 24, Issue 2, 1996, Pages 157-170

  Madrigal, Robert ^a   Miller, Christopher M ^b  

^a UNIVERSITY OF OREGON   (United States)

^b RICE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030531783     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070396242006     Document Type: Article

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