The evolution of "classical mythology" within marketing measure development

European Journal of Marketing

Volumn 39, Issue 3-4 SPEC. ISS., 2005, Pages 365-385

  Lee, Nick ^a   Hooley, Graham ^a  

^a ASTON UNIVERSITY   (United Kingdom)

Author keywords

Market research; Psychometric tests; Statistics

Indexed keywords

EID: 18844408626     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510581827     Document Type: Article

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