China and the Olympics: Views of insiders and outsiders

International Marketing Review

Volumn 27, Issue 4, 2010, Pages 404-433

  Heslop, Louise A ^a   Nadeau, John ^b   O'Reilly, Norm ^c  

^a CARLETON UNIVERSITY   (Canada)

^b NIPISSING UNIVERSITY   (Canada)

^c SYRACUSE UNIVERSITY   (United States)

Author keywords

China; Country of origin; Olympic games; Sporting events

Indexed keywords

EID: 77954389504     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331011058581     Document Type: Article

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