The impact of a sport mega-event on destination image: The case of the 2002 FIFA world cup Korea/Japan

International Journal of Hospitality and Tourism Administration

Volumn 6, Issue 3, 2005, Pages 27-45

  Lee, Choong Ki ^a   Taylor, Tracy ^b   Lee, Yong Ki ^c   Lee, Bongkoo ^d  

^a Kyung Hee University   (South Korea)

^b UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

^c Chungju National University   (South Korea)

^d Dong Eui University   (South Korea)

Author keywords

Destination image; Sports mega events; World Cup

Indexed keywords

EID: 85012980720     PISSN: 15256480     EISSN: 15286499     Source Type: Journal    
DOI: 10.1300/J149v06n03_03     Document Type: Article

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