The olympic brand, ambush marketing and clutter

International Journal of Sport Management and Marketing

Volumn 4, Issue 1, 2008, Pages 62-84

  Séguin, Benoit ^a   O'Reilly, Norman J ^b  

^a UNIVERSITY OF OTTAWA   (Canada)

^b LAURENTIAN UNIVERSITY   (Canada)

Author keywords

Advertising clutter; Ambush marketing; International Olympic Committee; IOC; Olympic brand; Sponsorship clutter; Sport marketing

Indexed keywords

EID: 41549153338     PISSN: 14758962     EISSN: 17402808     Source Type: Journal    
DOI: 10.1504/IJSMM.2008.017659     Document Type: Article

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