Basking in reflected glory: Using customer reference relationships to build reputation in industrial markets

Industrial Marketing Management

Volumn 39, Issue 5, 2010, Pages 737-743

  Helm, Sabrina ^a   Salminen, Risto T ^b  

^a UNIVERSITY OF ARIZONA   (United States)

^b LAPPEENRANTA UNIVERSITY OF TECHNOLOGY   (Finland)

Author keywords

Corporate reputation; Customer references; Customer relationships; Industrial marketing; Reputation

Indexed keywords

EID: 77954089891     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.02.012     Document Type: Article

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