Relationship outcomes as determinants of reputation

Corporate Communications

Volumn 12, Issue 4, 2007, Pages 376-393

  Brønn, Peggy Simcic ^a  

^a BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

Corporate identity; Outsourcing; Relationship marketing; Stakeholder analysis

Indexed keywords

EID: 34848908953     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280710832524     Document Type: Article

References (48)

1. Aijo, T.S. (1996), "The theoretical and philosophical underpinnings of relationship marketing: environmental factors behind the changing marketing paradigm", European Journal of Marketing, Vol. 30 No. 2, pp. 8-18.
2. Aquevegue, C. and Ravasi, D. (2006), "Corporate reputation, affect, and trustworthiness: an explanation for the reputation-performance relationship", paper presented to the Reputation Institute's 10th International Conference on Reputation, Brand and Identity, New York, NY, June.
3. Balmer, J.M.T. and Greyser, S. (2006), "Corporate marketing: integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation", European Journal of Marketing, Nos 7/8, pp. 730-42.
4. Becerra, M. (1998), "Nature, antecedents, and consequence of trust within organizations: a multilevel analysis within multinational corporation", unpublished doctoral dissertation, University of Maryland, College Park, MD.
5. Brønn, P.S., Engell, A. and Martinsen, H. (2006), "A reflective approach to uncovering actual identity", European Journal of Marketing, Vol. 40 Nos 7/8, pp. 886-901.
6. Broom, G.M., Casey, S. and Ritchey, J. (1997), "Toward a concept and theory of organization-public relationships", Journal of Public Relations Research, Vol. 9 No. 2, pp. 83-98.
7. Brunig, S.D. and Ledingham, J.A. (1999), "Relationship between organizations and publics: development of a multi-dimensional organization-public relations scale", Public Relations Review, Vol. 25 No. 2, pp. 157-71.
8. Brunig, S.D. and Ledingham, J.A. (2000), "Perceptions of relationships and evaluations of satisfaction: an exploration of interaction", Public Relations Review, Vol. 26 No. 1, pp. 85-95.
9. Clark, M.S. and Mills, J. (1993), "The difference between communal and exchange relationships: what it is and is not", Personality and Social Psychology Bulletin, Vol. 19, pp. 684-91.
10. Coombs, T. (2000), "Crisis management: advantages of a relational perspective", in Ledingham, J.A. and Bruning, S.D. (Eds), Public Relations as Relationship Management: A Relational Approach to Public Relations, Lawrence Erlbaum Associates Inc., Mahwah, NJ, pp. 73-93.
11. de Carvalho, R. (2004), "Reputation management as relationship management", paper presented at the ANZCA04 Conference, Sydney, July.
12. Duncan, T. and Moriarty, S. (1998), "A communication-based marketing model for managing relationships", Journal of Marketing, Vol. 62, pp. 1-13.
13. Egan, J. (2003), "Back to the future: divergence in relationship marketing research", Marketing Theory, Vol. 3 No. 1, pp. 145-57.
14. Fombrun, C.J. (1996), Reputation, Realizing Value from the Corporate Image, Harvard Business School Press, Boston, MA.
15. Fombrun, C.J. and van Riel, C.B.M. (2003), Fame and Fortune: How Successful Companies Build Winning Reputations, FT Prentice-Hall, Upper Saddle River, NJ.
16. Grönroos, C. (1990), Service Management and Marketing. Managing the Moments of Truth in Service Competition, The Free Press/Lexington Books, Lexington, MA.
17. Grönroos, C. (1994), "From marketing mix to relationship marketing: towards a paradigm shift in marketing", Management Decision, Vol. 32 No. 2, pp. 4-20.
18. Grunig, J.E. (2006), "Furnishing the edifice: ongoing research on public relations as a strategic management function", Journal of Public Relations Research, Vol. 18 No. 2, pp. 151-76.
19. Grunig, J.E. and Grunig, L. (1998), "The relationship between public relations and marketing in excellent organisations: evidence from the IABC study", Journal of Marketing Communication, Vol. 4, pp. 141-62.
20. Grunig, J.E. and Huang, Y.H. (2000), "From organizational effectiveness to relationship indicators: antecedents of relationships, public relations strategies, and relationship outcomes", in Ledingham, J.A. and Bruning, D. (Eds), Public Relations as Relationship Management: A Relational Approach to the Study and Practice of Public Relations, Lawrence Erlbaum Associates Inc., Mahwah, NJ, pp. 23-54.
21. Grunig, J. and Hung, C. (2002), "The effect of relationships on reputation and reputation on relationships: a cognitive, behavioural study", paper presented at the PRSA Educator's Academy 5th Annual International Interdisciplinary Public Relations Research Conference, Miami, FL, 8-10 March.
22. Grunig, J.E. and Hunt, T. (1984), Managing Public Relations, Holt, Rinehart & Winston, New York, NY.
23. Grunig, L.A., Grunig, J.E. and Ehling, W.P. (1992), "What is an effective organization?", in Grunig, J.E. (Ed.), Excellent Public Relations and Communication Management: Contributions to Effective Organizations, Lawrence Erlbaum Associates, Hillsdale, NJ, pp. 65-89.
24. Gundlack, G.T., Achrol, R.S. and Mentzer, J.T. (1995), "The structure of commitment in exchange", Journal of Marketing, Vol. 59, pp. 78-92.
25. Hkansson, H. and Snehota, I. (2002), "Marketing in business markets", in Weitz, B.A. and Robin, W. (Eds), Handbook of Marketing, Sage, London, pp. 513-26.
26. Heath, R.L. and Coombs, W.T. (2006), Today's Public Relations: An Introduction, Sage, Thousand Oaks, CA.
27. Hon, L. and Brunner, B. (2002), "Measuring public relationships among students and administrators at the University of Florida", Journal of Communication Management, Vol. 6 No. 3, pp. 227-38.
28. Hon, L.C. and Grunig, J.E. (1999), Guidelines for Measuring Relationships in Public Relations, Institute for Public Relations, Gainesville, FL.
29. Huang, Y.H. (1997), "Public relations strategies, relational outcomes, and conflict management strategies", unpublished doctoral dissertation, University of Maryland, College Park, MD.
30. Huang, Y.H. (2001), "OPRA: a cross-cultural, multiple-item scale for measuring organization-public relationships", Journal of Public Relations Research, Vol. 13 No. 1, pp. 61-90.
31. Hutton, J.G., Goodman, M.B., Alexander, J.B. and Genest, C.M. (2001), "Reputation management: the new face of corporate public relations?", Public Relations Review, Vol. 27, pp. 247-61.
32. Jo, S. (2003), "Measurement of organization-public relationships: validation of measurement using a manufacturer-retailer relationship", PhD thesis, University of Florida, Gainesville, FL.
33. Johnson, M.D., Anderson, E.W. and Fornell, C. (1995), "Rational and adaptive performance expectations in a customer satisfaction framework", Journal of Consumer Research, Vol. 21, pp. 128-40.
34. Johnson, M.D., Gustafsson, A., Andreassen, T.W., Lervik, L. and Jaesung, C. (2001), "The evolution and future of national customer satisfaction index models", Journal of Economic Psychology, Vol. 22 No. 2, pp. 217-45.
35. Kay, M.J. (2006), "Strong brands and corporate brands", European Journal of Marketing, Vol. 7/8, pp. 742-61.
36. Lan, N. (2006), "Relationships as organizational resources: examining public relations impact through its connection with organizational strategies", Public Relations Review, Vol. 32 No. 3, pp. 276-81.
37. Lattimore, D., Baskin, O., Heiman, S.T., Toth, E.L. and Van Leuven, J.K. (2004), Public Relations, The Profession and the Practice, McGraw-Hill, New York, NY.
38. Ledingham, J.A. and Brunig, S.D. (2000), "A longitudinal study of organization-public relationship dimensions: defining the role of communication in the practice of relationship management", in Ledingham, J.A. and Brunig, S.D. (Eds), Public Relations as Relationship Management, Erlbaum, Mahway, NJ, pp. 55-68.
39. Levy, S.J. and Kotler, P. (1969), "Beyond marketing: the furthering concept", California Management Review, Vol. XII No. 2, pp. 67-73.
40. MacMillan, K., Money, K. and Downing, S. (2000), "Successful business relationships", Journal of General Management, Vol. 26 No. 1, pp. 69-83.
41. MacMillan, K., Money, K., Downing, S. and Hillenbrand, C. (2005), "Reputation in relationships: measuring experiences, emotions and behaviours", Corporate Reputation Review, Vol. 8 No. 3, pp. 214-32.
42. Reinartz, W., Krafft, M. and Hoyer, W.D. (2004), "The customer relationship management process: its measurement and impact on performance", Journal of Marketing Research, Vol. 41 No. 3, pp. 293-305.
43. Roberts, H., Brønn, P.S. and Breunig, K.J. (2003), Intangible Assets and Communication, Research Report, International Association of Business Communicators' Research Foundation, San Francisco, CA.
44. Rust, R.T. and Chung, T.S. (2006), "Marketing models of service and relationships", Marketing Science, Vol. 25 No. 6, pp. 560-80.
45. Selnes, F. and Sallis, J. (2003), "Promoting relationship learning", Journal of Marketing, Vol. 67 No. 3, pp. 80-95.
46. Spencer, C. (2005), "Relationships are reputation", SCM, Vol. 9 No. 4, p. 9.
47. Yang, S-U. (2005), "The effects of organization-public relationships on organizational reputation from the perspective of publics", unpublished doctoral dissertation, University of Maryland, College Park, MD.
48. Yang, S-U. and Grunig, J.E. (2005), "Decomposing organizational reputation: the effects of organization-public relationship outcomes on cognitive representations of organizations and evaluations of organizational performance", Journal of Communication Management, Vol. 9 No. 4, pp. 305-25.