Milieu as a pertinent unit of analysis in project marketing

International Business Review

Volumn 5, Issue 6, 1996, Pages 647-664

  Cova, Bernard ^a   Mazet, Florence ^b   Salle, Robert ^b  

^a EAP   (France)

^b Groupe ESC Lyon   (France)

Author keywords

Milieu; Networks; Projects; Social relationships

Indexed keywords

EID: 0030524995     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0969-5931(96)00032-7     Document Type: Article

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