The Torch Stops Here: Olympic Sponsorship and Corporate Reputation

Corporate Reputation Review

Volumn 1, Issue 4, 1998, Pages 343-355

  Wally, S ^a   Hurley, A E ^a  

^a CHAPMAN UNIVERSITY   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 53349132532     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540056     Document Type: Article

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