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Volumn 5, Issue 3, 1996, Pages 319-336

Project marketing and the Management of Discontinuity

Author keywords

After selling; Discontinuity; Maintenance of relationship; Project marketing; Sleeping relationship

Indexed keywords


EID: 0030522435     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/0969-5931(96)00013-3     Document Type: Article
Times cited : (123)

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