Openness in metaphorical and straightforward advertisements: Appreciation effects

Journal of Advertising

Volumn 37, Issue 2, 2008, Pages 19-30

  Lagerwerf, Luuk ^a   Meijers, Anoe ^b  

^a VU UNIVERSITY AMSTERDAM   (Netherlands)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 45749104354     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367370202     Document Type: Article

References (39)

1. Barthes, Roland (1967), Système de la mode, Paris: Editions du Seuil.
2. Black, Max (1962), "Metaphor," in Models and Metaphors, Max Black, ed., Ithaca: Cornell University Press, 25-47.
3. Cacioppo, John T., Richard E. Petty, and Chuan F. Kao (1984), "The Efficient Assessment of Need for Cognition," Journal of Personality Assessment, 48 (3), 306-307.
4. Coulter, Keith S., and Girish Punj (1999), "Influence of Viewing Context on the Determinants of Attitude Towards the Ad and the Brand," Journal of Business Research, 45 (1), 47-58.
5. Desmet, Pieter M. A. (1999), "To Love and Not to Love: Why Do Products Elicit Mixed Emotions?" in Proceedings of the International Conference on Design and Emotion, 3-5 November 1999, Delft University, Kees Overbeeke and Paul Hekkert, eds., Delft: Delft University Press, 67-74.
6. Durand, Jacques (1987), "Rhetorical Figures in the Advertising Image," in Marketing and Semiotics; New Directions in the Study of Signs for Sale, Jean Umiker-Sebeok, ed., New York: Mouton de Gruyter, 295-318.
7. Eco, Umberto (1976), A Theory of Semiotics, Bloomington: Indiana University Press.
8. Forceville, Charles (1996), Pictorial Metaphor in Advertising, London: Routledge.
9. Giora, Rachel (2002), On Our Mind: Salience, Context, and Figurative Language, Oxford: Oxford University Press.
10. Ofer Fein, Ann Kronrod, Idit Elnatan, Noa Shuval, and Adi Zur (2004), "Weapons of Mass Distraction: Optimal Innovation and Pleasure Readings," Metaphor and Symbol, 19 (2), 115-141.
11. Graesser, Arthur, Debra L. Long, and Jeffery S. Mio (1989), "What Are the Cognitive and Conceptual Components of Humorous Text?" Poetics, 18 (1/2), 143-163.
12. Groupe-μ (1992), Traité du signe visuel. Pour une rhétorique de l'image, Paris: Editions du Seuil.
13. Heritage, John, and David Greatbatch (1986), "Generating Applause: A Study of Rhetoric and Response at Party Political Conferences," American Journal of Sociology, 92 (1), 110-157.
14. Ketelaar, Paul E., and Marnix S. Van Gisbergen (2006), "Openness in Advertising: Occurrence and Effects of Open Advertisements in Magazines," Ph.D. dissertation, Radboud University, Nijmegen, the Netherlands.
15. Kleinnijenhuis, Jan, Jan A. De Ridder, and Ewald M. Rietberg (1997), "Reasoning in Economic Discourse: An Application of the Network Approach to the Dutch Press," in Text Analysis for the Social Sciences: Methods for Drawing Statistical Inferences from Texts and Transcripts, Carl W. Roberts, ed., Mahwah, NJ: Lawrence Erlbaum, 191-208.
16. Lagerwerf, Luuk (2002), "Deliberate Ambiguity in Slogans: Recognition and Appreciation," Document Design, 3 (3), 245-260.
17. Lakoff, George, and Mark Johnson (1980), Metaphors We Live By, Chicago: University of Chicago Press.
18. Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad Headlines," Journal of Advertising, 23 (2), 17-33.
19. McQuarrie, Edward F. (1998), "Have Laboratory Experiments Become Detached from Advertiser Goals? A Meta-Analysis," Journal of Advertising Research, 38 (6), 15-26.
20. David G. Mick (1992), "On Resonance: A Critical Pluralistic Inquiry into Advertising Rhetoric," Journal of Consumer Research, 19 (September), 180-197.
21. (1996), "Figures of Rhetoric in Advertising Language," Journal of Consumer Research, 22 (March), 424-438.
22. (1999), "Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses," Journal of Consumer Research, 26 (June), 37-54.
23. (2003), "The Contribution of Semiotic and Rhetorical Perspectives to the Explanation of Visual Persuasion in Advertising," in Persuasive Imagery: A Consumer Response Perspective, Linda M. Scott and Rajeev Batra, eds., Mahwah, NJ: Lawrence Erlbaum, 191-221.
24. McQuarrie, Edward E, and Barbara J. Phillips (2005), "Indirect Persuasion in Advertising: How Consumers Process Metaphors Presented in Pictures and Words," Journal of Advertising, 34 (2), 7-20.
25. Mitchell, Andrew A. (1986), "The Effect of Verbal and Visual Components of Advertisements and Brand Attitudes and Attitude Towards the Advertisement," Journal of Consumer Research, 13(1), 12-24.
26. Jerry C. Olson (1981), "Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?" Journal of Marketing Research, 18(3), 318-332.
27. Morris, Jon D., Chongmoo Woo, James A. Geason, and Jooyoung Kim (2002), "The Power of Affect: Predicting Intention," Journal of Advertising Research, 42 (3), 7-17.
28. Mothersbaugh, David L., Bruce A. Huhmann, and George R. Franke (2002), "Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing," Journal of Consumer Research, 28 (March), 589-602.
29. Phillips, Barbara J. (1997), "Thinking into It: Consumer Interpretation of Complex Advertising Images," Journal of Advertising, 26 (2), 77-88.
30. (2000), "The Impact of Verbal Anchoring on Consumer Response to Image Ads" Journal of Advertising, 29 (1), 15-25.
31. Edward F. McQuarrie (2002), "The Development, Change and Transformation of Rhetorical Style in Magazine Advertisements," Journal of Advertising, 34(4), 1-13.
32. (2004), "Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising," Marketing Theory, 4(1/2), 113-136.
33. Pieters, Rik G. M., Bas Verplanken, and Jacqueline M. Modde (1987), "Neiging Tot Nadenken: Samenhang Met Beredeneerd Gedrag" (Need for Cognition: Connection to Reasoned Behavior), Nederlands Tijdschrift voor de Psychologie, 42 (2), 62-70.
34. Scott, Linda M. (1994), "Images in Advertising: The Need for a Theory of Visual Rhetoric," Journal of Consumer Research, 21 (September), 252-273.
35. Sperber, Dan, and Deirdre Wilson (1986), Relevance: Communication and Cognition, Cambridge: Harvard University Press.
36. Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic Approach," Lingua, 87, 91-102.
37. Van Enschot, Renske (2006), "Retoriek in Reclame. Waardering Voor Schema's En Tropen in Tekst En Beeld" (Rhetoric in Advertising: Appreciation of Schemes and Tropes in Text and Image), Ph.D. dissertation, Radboud University, Nijmegen, the Netherlands.
38. Van Mulken, Margot (2003), "Analyzing Rhetorical Devices in Print Advertisements," Document Design, 4 (2), 114-128.
39. Renske Van Enschot, and Hans Hocken (2005), "Levels of Implicitness in Magazine Advertisements: An Experiment into the Relationship Between Complexity and Appreciation in Magazine Advertisements," Information Design Journal + Document Design, 13 (2), 155-164.