The effect of sales promotions on the size and composition of the shopping basket: Regulatory compatibility from framing and temporal restrictions

Journal of Marketing Research

Volumn 47, Issue 3, 2010, Pages 542-552

  Ramanathan, Suresh ^a   Dhar, Sanjay K ^a  

^a UNIVERSITY OF CHICAGO   (United States)

Author keywords

Motivation; Regulatory focus; Sales promotions; Shopping behavior

Indexed keywords

EID: 77953586737     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.3.542     Document Type: Article

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