The role of the stakeholder perspective in measuring corporate reputation

Marketing Intelligence and Planning

Volumn 28, Issue 3, 2010, Pages 249-274

  Puncheva Michelotti, Petya ^a   Michelotti, Marco ^a  

^a RENNES SCHOOL OF BUSINESS   (France)

Author keywords

Corporate communications; Corporate image; Decision making; Stakeholder analysis

Indexed keywords

EID: 77952680717     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634501011041417     Document Type: Article

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