Denmark: Nominations for the Most Visible Companies for the Danish RQ

Corporate Reputation Review

Volumn 4, Issue 4, 2002, Pages 327-336

  Schultz, M ^a   Nielsen, K U ^b   Boege, S ^a  

^a Copenhagen Business School ^*  (Denmark)

^b NONE

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 84988617384     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540154     Document Type: Article

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