Brand equity's influence on responses to event sponsorships

Journal of Product & Brand Management

Volumn 12, Issue 6, 2003, Pages 377-393

  Roy, Donald P ^a   Bettina Cornwell, T ^b  

^a MIDDLE TENNESSEE STATE UNIVERSITY   (United States)

^b UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

Brand equity; Consumers; Information science and documentation; Marketing; Sponsorship; Sports

Indexed keywords

EID: 84986043519     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420310498803     Document Type: Article

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