Perceptions of a foreign service offering in an overseas market: The case of fast food in hong kong

Journal of International Consumer Marketing

Volumn 9, Issue 1, 1996, Pages 83-104

  Keillor, Bruce D ^a   Fields, D Michael ^a  

^a MISSOURI STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038416512     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v09n01_06     Document Type: Article

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