United Kingdom: Best and Worst Corporate Reputations — Nominations by the General Public

Corporate Reputation Review

Volumn 4, Issue 4, 2002, Pages 374-384

  MacMillan, K ^a   Money, K ^a   Downing, S ^a  

^a UNIVERSITY OF READING   (United Kingdom)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 26444576352     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540158     Document Type: Article

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