Testing the impact of a promotional video on destination image change: Application of china as a tourism destination

International Journal of Tourism Research

Volumn 12, Issue 2, 2010, Pages 116-133

  Shani, Amir ^a   Chen, Po Ju ^b   Wang, Youcheng ^b   Hua, Nan ^b  

^a BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

^b UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

China; Destination image; Destination marketing; Tourism marketing

Indexed keywords

MARKETING; MODERNIZATION; PERCEPTION; TOURISM MARKET; TOURIST DESTINATION; TRAVEL DEMAND;

CHINA; UNITED STATES;

EID: 77952088735     PISSN: 10992340     EISSN: 15221970     Source Type: Journal    
DOI: 10.1002/jtr.738     Document Type: Article

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