Measuring the Returns to Tourism Advertising

Journal of Travel Research

Volumn 37, Issue 1, 1998, Pages 12-20

  Butterfield, David W ^a   Deal, Kenneth R ^a   Kubursi, Atif A ^a  

^a NONE

Author keywords

[No Author keywords available]

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EID: 84990385278     PISSN: 00472875     EISSN: None     Source Type: Journal    
DOI: 10.1177/004728759803700102     Document Type: Article

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