Measuring the economic impact of Australian tourism marketing expenditure

Tourism Economics

Volumn 13, Issue 2, 2007, Pages 261-274

  Kulendran, Nada ^a   Divisekera, Sarath ^a  

^a VICTORIA UNIVERSITY   (Australia)

Author keywords

Cost effectiveness analysis; Marketing expenditure; Marketing expenditure elasticity estimates; Tourism demand modelling

Indexed keywords

COINTEGRATION ANALYSIS; COST-BENEFIT ANALYSIS; DEMAND ELASTICITY; ECONOMIC IMPACT; ESTIMATION METHOD; EXPENDITURE; TOURISM MARKET;

ASIA; EURASIA; EUROPE; FAR EAST; JAPAN; NORTH AMERICA; UNITED KINGDOM; UNITED STATES; WESTERN EUROPE;

EID: 34249695360     PISSN: 13548166     EISSN: None     Source Type: Journal    
DOI: 10.5367/000000007780823212     Document Type: Article

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