Customer-oriented behaviour of front-line service employees: The need to be both willing and able

Australasian Marketing Journal

Volumn 18, Issue 2, 2010, Pages 57-65

  Pimpakorn, Narumon ^a   Patterson, Paul G ^b  

^a CHIANG MAI UNIVERSITY   (Thailand)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Customer oriented behaviour; Employee engagement; Self efficacy; Service climate; Services

Indexed keywords

EID: 77952011653     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2010.02.004     Document Type: Article

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