Factors enhancing the intentions of employees toward customer-oriented behaviors

International Journal of Commerce and Management

Volumn 18, Issue 3, 2008, Pages 267-288

  Lin, Wen Bao ^a  

^a NATIONAL KAOHSIUNG NORMAL UNIVERSITY   (Taiwan)

Author keywords

Customer relations; Employee attitudes; Internal marketing; Managerial strategy

Indexed keywords

EID: 77952012062     PISSN: 10569219     EISSN: 17588529     Source Type: Journal    
DOI: 10.1108/10569210810907173     Document Type: Article

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