Brand name influence on brand perception

Psychology and Marketing

Volumn 24, Issue 1, 2007, Pages 1-24

  Wänke, Michaela ^a   Herrmann, Andreas ^b   Schaffner, Dorothea ^b  

^a UNIVERSITY OF BASEL   (Switzerland)

^b UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

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EID: 33846164071     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20150     Document Type: Article

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