Comparing methods of brand image measurement

International Journal of Market Research

Volumn 48, Issue 6, 2006, Pages 681-698

  Driesener, Carl ^a   Romaniuk, Jenni ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33845574901     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530604800605     Document Type: Article

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