Gender differences in service quality expectations in the fast food industry

Services Marketing Quarterly

Volumn 27, Issue 4, 2006, Pages 141-151

  Yelkur, Rama ^a,b   Chakrabarty, Subhra ^c  

^a Department of Marketing ^*  (United States)

^b UNIVERSITY OF WISCONSIN EAU CLAIRE   (United States)

^c MISSISSIPPI STATE UNIVERSITY   (United States)

Author keywords

Attitude; Expectations; Fast food; Gender differences; Service quality; Services

Indexed keywords

EID: 33746821409     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1300/J396v27n04_08     Document Type: Article

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