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Volumn , Issue , 2009, Pages 1093-1094

Towards intent-driven bidterm suggestion

Author keywords

Sponsored search

Indexed keywords

CONVERSION RATES; ONLINE ADVERTISING; PRODUCTION SYSTEM; SPONSORED SEARCHES; STATE OF THE ART;

EID: 77950935113     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1526709.1526872     Document Type: Conference Paper
Times cited : (14)

References (10)
  • 1
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    • Keyword generation for search engine advertising using semantic similarity between terms
    • V. Abhishek and K. Hosanagar. Keyword generation for search engine advertising using semantic similarity between terms. In ICEC, 2007.
    • (2007) ICEC
    • Abhishek, V.1    Hosanagar, K.2
  • 3
    • 0002039278 scopus 로고
    • Automatic query expansion using SMART: TREC-3
    • DIANE Publishing
    • C. Buckley, G. Salton, and A. Singhal. Automatic query expansion using SMART: TREC-3. In Overview of TREC-3, pages 69-80. DIANE Publishing, 1995.
    • (1995) Overview of TREC-3 , pp. 69-80
    • Buckley, C.1    Salton, G.2    Singhal, A.3
  • 4
    • 84859921422 scopus 로고    scopus 로고
    • Pairwise document similarity in large collections with MapReduce
    • T. Elsayed, J. Lin, and D. Oard. Pairwise document similarity in large collections with MapReduce. In ACL, 2008.
    • (2008) ACL
    • Elsayed, T.1    Lin, J.2    Oard, D.3
  • 5
    • 19544372766 scopus 로고    scopus 로고
    • SVD based term suggestion and ranking system
    • D. Gleich and L. Zhukov. SVD based term suggestion and ranking system. In ICDM, 2004.
    • (2004) ICDM
    • Gleich, D.1    Zhukov, L.2
  • 6
    • 78549246824 scopus 로고    scopus 로고
    • Keyword generation for search engine advertising
    • A. Joshi and R. Motwani. Keyword generation for search engine advertising. In ICDM, 2006.
    • (2006) ICDM
    • Joshi, A.1    Motwani, R.2
  • 7
    • 57549108344 scopus 로고    scopus 로고
    • Learning query intent from regularized click graphs
    • X. Li, Y.-Y. Wang, and A. Acero. Learning query intent from regularized click graphs. In SIGIR, 2008.
    • (2008) SIGIR
    • Li, X.1    Wang, Y.-Y.2    Acero, A.3
  • 8
    • 84865658818 scopus 로고    scopus 로고
    • Similar term discovery using web search
    • May
    • V. M. Peter Anick and S. Sebastian. Similar term discovery using web search. In LREC'08, May 2008.
    • (2008) LREC'08
    • Peter Anick, V.M.1    Sebastian, S.2
  • 10
    • 3142777876 scopus 로고    scopus 로고
    • Efficient set joins on similarity predicates
    • S. Sarawagi and A. Kirpal. Efficient set joins on similarity predicates. In SIGMOD, 2004.
    • (2004) SIGMOD
    • Sarawagi, S.1    Kirpal, A.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.