Advertising keyword generation using active learning

WWW'09 - Proceedings of the 18th International World Wide Web Conference

Volumn , Issue , 2009, Pages 1095-1096

  Wu, Hao ^a   Qiu, Guang ^a   He, Xiaofei ^a   Shi, Yuan ^a   Qu, Mingcheng ^a   Shen, Jing ^b   Bu, Jiajun ^a   Chen, Chun ^a  

^a ZHEJIANG UNIVERSITY   (China)

^b China Disabled Persons' Federation Information Center   (China)

Author keywords

Active learning; Keyword generation; Sponsored search

Indexed keywords

ACTIVE LEARNING; INTERACTIVE MODELS; KEYWORD GENERATION; RELEVANCE FEEDBACK; SPONSORED SEARCHES; SUPERVISED LEARNING PROBLEMS; USER RELEVANCE FEEDBACKS;

MARKETING;

WORLD WIDE WEB;

EID: 77950928248     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1526709.1526873     Document Type: Conference Paper

References (4)

1. V. Abhishek and K. Hosanagar. Keyword generation for search engine advertising using semantic similarity between terms. In ICEC'07, 2007.
2. Y. Chen, G.-R. Xue, and Y. Yu. Advertising keyword suggestion based on concept hierarchy. In WSDM'08, 2008.
3. A. Joshi and R. Motwani. Keyword generation for search engine advertising. In ICDM'06, 2006.
4. K. Yu, J. Bi, and V. Tresp. Active learning via transductive experimental design. In ICML'06, 2006