Evolution in the usage of localised appeals in Japanese and American print advertising

International Journal of Advertising

Volumn 27, Issue 5, 2008, Pages 771-798

  Okazaki, Shintaro ^a   Mueller, Barbara ^b  

^a UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

^b SAN DIEGO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77749296462     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/S0265048708080323     Document Type: Article

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