One country, two systems: Cultural Values Reflected in Chinese and Hong Kong Television Commercials

Gazette

Volumn 64, Issue 4, 2002, Pages 385-400

  Chan, Kara ^a   Cheng, Hong ^b  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b BRADLEY UNIVERSITY   (United States)

Author keywords

advertising; China; content analysis; cultural values; Hong Kong

Indexed keywords

EID: 84993736011     PISSN: 00165492     EISSN: None     Source Type: Journal    
DOI: 10.1177/174804850206400405     Document Type: Article

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