Beyond the net: Cultural values reflected in Japanese multinationals’ web communication strategies

Journal of International Consumer Marketing

Volumn 16, Issue 1, 2004, Pages 47-70

  Okazaki, Shintaro ^a   Rivas, Javier Alonso ^b  

^a UNIVERSIDAD PONTIFICIA COMILLAS   (Spain)

^b UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

Author keywords

Content analysis; Culture; Individualism collectivism; Internet; Marketing communications; Multinational corporations

Indexed keywords

EID: 85011476060     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v16n01_04     Document Type: Article

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