Communication strategies for technology products in Singapore: A content analysis

International Business Review

Volumn 10, Issue 5, 2001, Pages 551-570

  Singh, Tanuja ^a   Schoenbachler, Denise D ^a  

^a NORTHERN ILLINOIS UNIVERSITY   (United States)

Author keywords

Communication strategy; Content analysis; Information content; Singapore; Technology products; Thematic content

Indexed keywords

EID: 0042414031     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0969-5931(01)00032-4     Document Type: Article

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