A hierarchical structure to evaluate risk of customer relationship management (CRM) projects

International Journal of Electronic Customer Relationship Management

Volumn 4, Issue 2, 2010, Pages 97-124

  Keramati, Abbas ^a   Nazari Shirkouhi, Salman ^a   Moshki, H ^a   Berneti, E Maleki ^b  

^a UNIVERSITY OF TEHRAN   (Iran)

^b PAYAME NOOR UNIVERSITY   (Iran)

Author keywords

CRM; CRM project; Customer relationship management; Hierarchical structure; Risk factor

Indexed keywords

EID: 77649334159     PISSN: 17500664     EISSN: 17500672     Source Type: Journal    
DOI: 10.1504/IJECRM.2010.031861     Document Type: Article

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