Comparison of Chinese and Indian consumers' evaluative criteria when selecting denim jeans: A conjoint analysis

Journal of Fashion Marketing and Management

Volumn 14, Issue 1, 2010, Pages 180-194

  Jin, Byoungho ^a   Park, Jin Yong ^b   Ryu, Jay Sang ^c  

^a UNIVERSITY OF NORTH CAROLINA AT GREENSBORO   (United States)

^b Konkuk University   (South Korea)

^c OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

China; Clothing; Emerging markets; India

Indexed keywords

COMFORT; CONSUMER RESEARCH; DENIM FABRIC; DESIGN; JEANS; MARKET; MARKETING; PRICE; QUALITY;

EID: 77049103348     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612021011025492     Document Type: Article

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