Chinese perceptions of western-branded denim jeans: A Shanghai case study

Journal of Fashion Marketing and Management

Volumn 10, Issue 2, 2006, Pages 238-250

  Wu, Juanjuan ^a   Delong, Marilyn ^b  

^a STATE UNIVERSITY OF NEW YORK   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

China; Consumers; Perception

Indexed keywords

CONSUMER RESEARCH; DENIM FABRIC; DESIGN; FASHION; JEANS; MARKETING;

EID: 33744831231     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020610667531     Document Type: Article

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