-
1
-
-
0002207488
-
Warning labels: the role of expertise and perceived risk in pharmaceutical purchase behavior
-
2
-
Agrawal, M. 1995, “Warning labels: the role of expertise and perceived risk in pharmaceutical purchase behavior”, Health Marketing Quarterly, Vol. 13 No. 2 99-115.
-
(1995)
Health Marketing Quarterly
, vol.13
, pp. 99-115
-
-
Agrawal, M.1
-
2
-
-
84986155931
-
Teeth whiteners-teeth bleaching-side effects and safety”, available at:, WMDS Inc., Columbia, MO
-
animated-teeth.com 2005, “Teeth whiteners-teeth bleaching-side effects and safety”, available at:, WMDS Inc., Columbia, MO.
-
(2005)
animated-teeth.com
-
-
-
3
-
-
0031989297
-
Effects of warning and information labels on consumption of full-fat, reduced-fat, and no-fat products
-
available at: RQT=309&VName=PQD accessed 5 November 2005.
-
Bushma, B.J. 2005, “Effects of warning and information labels on consumption of full-fat, reduced-fat, and no-fat products”, Journal of Applied Psychology, Vol. 83 No. 1, p. 97, available at: RQT=309&VName=PQD accessed 5 November 2005.
-
(2005)
Journal of Applied Psychology
, vol.83
, pp. 97
-
-
Bushma, B.J.1
-
4
-
-
2342499068
-
Goal-attribute compatibility in consumer choice
-
1-2
-
Chernev, A. 2004, “Goal-attribute compatibility in consumer choice”, Journal of Consumer Psychology, Vol. 14 Nos 1-2 141-50.
-
(2004)
Journal of Consumer Psychology
, vol.14
, pp. 141-150
-
-
Chernev, A.1
-
5
-
-
0002829174
-
Free competition and the optimal amount of fraud
-
Darby, M. and Karni, E. 1973, “Free competition and the optimal amount of fraud”, Journal of Law and Economics, Vol. 16 66-88.
-
(1973)
Journal of Law and Economics
, vol.16
, pp. 66-88
-
-
Darby, M.1
Karni, E.2
-
6
-
-
84993029608
-
Evaluating potential brand associations through conjoint analysis and market simulation
-
7
-
Dean, D.H. 2004, “Evaluating potential brand associations through conjoint analysis and market simulation”, Journal of Product & Brand Management, Vol. 13 No. 7 506-14.
-
(2004)
Journal of Product & Brand Management
, vol.13
, pp. 506-514
-
-
Dean, D.H.1
-
7
-
-
8844263038
-
Chinese consumer market segments for foreign apparel products
-
4-5
-
Dickson, M.A., Lennon, S.J., Montalto, C.P., Shen, D. and Zhang, L. 2004, “Chinese consumer market segments for foreign apparel products”, The Journal of Consumer Marketing, Vol. 21 Nos 4-5 301-15.
-
(2004)
The Journal of Consumer Marketing
, vol.21
, pp. 301-315
-
-
Dickson, M.A.1
Lennon, S.J.2
Montalto, C.P.3
Shen, D.4
Zhang, L.5
-
8
-
-
84986092839
-
After its market share started to decay, P&G's Crest team fought back
-
30 January
-
Fasig, L.B. 2004, “After its market share started to decay, P&G's Crest team fought back”, Cincinnati Business Courier, 30 January, available at:.
-
(2004)
Cincinnati Business Courier
-
-
Fasig, L.B.1
-
9
-
-
0346432522
-
Information content and consumer readership of print ads: a comparison of search and experience products
-
1
-
Franke, G.R., Huhmann, B.A. and Mothersbaugh, D. 2004, “Information content and consumer readership of print ads: a comparison of search and experience products”, Academy of Marketing Science, Vol. 32 No. 1 20-31.
-
(2004)
Academy of Marketing Science
, vol.32
, pp. 20-31
-
-
Franke, G.R.1
Huhmann, B.A.2
Mothersbaugh, D.3
-
10
-
-
0032331667
-
Pennies-a-day: the temporal reframing on transaction evaluation
-
Gourville, J.T. 1998, “Pennies-a-day: the temporal reframing on transaction evaluation”, Journal of Consumer Research, Vol. 24 395-408.
-
(1998)
Journal of Consumer Research
, vol.24
, pp. 395-408
-
-
Gourville, J.T.1
-
11
-
-
0347608461
-
The effect of implicit versus explicit comparisons on temporal pricing claims
-
2
-
Gourville, J.T. 1999, “The effect of implicit versus explicit comparisons on temporal pricing claims”, Marketing Letters, Vol. 10 No. 2 113-24.
-
(1999)
Marketing Letters
, vol.10
, pp. 113-124
-
-
Gourville, J.T.1
-
12
-
-
4043107158
-
The effects of monetary magnitude and level of aggregation on the temporal framing of price
-
2
-
Gourville, J.T. 2003, “The effects of monetary magnitude and level of aggregation on the temporal framing of price”, Marketing Letters, Vol. 14 No. 2 125-35.
-
(2003)
Marketing Letters
, vol.14
, pp. 125-135
-
-
Gourville, J.T.1
-
13
-
-
84986124334
-
Conjoint analysis in marketing: new developments with implications for research and practice
-
4
-
Green, P. and Srinivasan, V. 1990, “Conjoint analysis in marketing: new developments with implications for research and practice”, Journal of Marketing, Vol. 54 No. 4 3-20.
-
(1990)
Journal of Marketing
, vol.54
, pp. 3-20
-
-
Green, P.1
Srinivasan, V.2
-
14
-
-
84952252478
-
Value-expressive versus utilitarian advertising appeals: when and why to use which appeal
-
3
-
Johar, J.S. and Sirgy, M.J. 1991, “Value-expressive versus utilitarian advertising appeals: when and why to use which appeal”, Journal of Advertising, Vol. 20 No. 3 13-33.
-
(1991)
Journal of Advertising
, vol.20
, pp. 13-33
-
-
Johar, J.S.1
Sirgy, M.J.2
-
16
-
-
1142291831
-
The predictive validity of derived versus stated importance
-
McLauchlan, W.G. 1992, “The predictive validity of derived versus stated importance”, in Sawtooth Conference Proceedings 285-312.
-
(1992)
Sawtooth Conference Proceedings
, pp. 285-312
-
-
McLauchlan, W.G.1
-
17
-
-
33846287074
-
Socialization, gender, and adolescents' self-reports of their generalized use of product labels
-
2
-
Mangleburg, T.F., Grewal, D. and Bristol, T. 1997, “Socialization, gender, and adolescents' self-reports of their generalized use of product labels”, The Journal of Consumer Affairs, Vol. 31 No. 2 255-79.
-
(1997)
The Journal of Consumer Affairs
, vol.31
, pp. 255-279
-
-
Mangleburg, T.F.1
Grewal, D.2
Bristol, T.3
-
18
-
-
84986047404
-
A conjoint analysis of Irish consumer preferences for farmhouse cheese
-
4
-
Murphy, M., Cowan, C., Meehan, H. and O'Reilly, S. 2004, “A conjoint analysis of Irish consumer preferences for farmhouse cheese”, British Food Journal, Vol. 106 No. 4 288-97.
-
(2004)
British Food Journal
, vol.106
, pp. 288-297
-
-
Murphy, M.1
Cowan, C.2
Meehan, H.3
O'Reilly, S.4
-
19
-
-
78650790577
-
Installment framing: the mental aggregation and disaggregation of monetary cost over time
-
Price, P.C. 1994, “Installment framing: the mental aggregation and disaggregation of monetary cost over time”, poster presented at Society for Judgment and Decision Making Meeting, St Louis, MO, 13 November.
-
(1994)
poster presented at Society for Judgment and Decision Making Meeting, St Louis, MO, 13 November.
-
-
Price, P.C.1
-
20
-
-
84986078193
-
Evaluation of search, experience and credence attributes: role of brand name and product trial
-
6-7
-
Srinivasan, S.S. and Till, B.D. 2002, “Evaluation of search, experience and credence attributes: role of brand name and product trial”, Journal of Product & Brand Management, Vol. 11 Nos 6-7 417-32.
-
(2002)
Journal of Product & Brand Management
, vol.11
, pp. 417-432
-
-
Srinivasan, S.S.1
Till, B.D.2
-
21
-
-
33748693203
-
The great whitening way
-
available at: accessed 10 February 2006.
-
Stevenson, S. 2002, “The great whitening way”, Slate online magazine, 1 April, available at: accessed 10 February 2006.
-
(2002)
Slate online magazine
-
-
Stevenson, S.1
-
22
-
-
3042557930
-
Brand alliance and customer-based brand-equity effects
-
7
-
Washburn, J.H., Till, B.D. and Priluck, R. 2004, “Brand alliance and customer-based brand-equity effects”, Psychology & Marketing, Vol. 21 No. 7 487-98.
-
(2004)
Psychology & Marketing
, vol.21
, pp. 487-498
-
-
Washburn, J.H.1
Till, B.D.2
Priluck, R.3
-
23
-
-
0002338132
-
Commercial use of conjoint analysis: an update
-
3
-
Wittink, D.R. and Cattin, P. 1989, “Commercial use of conjoint analysis: an update”, Journal of Marketing, Vol. 53 No. 3 91-99.
-
(1989)
Journal of Marketing
, vol.53
, pp. 91-99
-
-
Wittink, D.R.1
Cattin, P.2
-
24
-
-
84986015116
-
Expectations and norms in models of consumer satisfaction
-
August
-
Cadotte, E.R., Woodruff, R.B. and Jenkins, R.L. 1987, “Expectations and norms in models of consumer satisfaction”, Journal of Marketing Research, Vol. 24, August 305-14.
-
(1987)
Journal of Marketing Research
, vol.24
, pp. 305-314
-
-
Cadotte, E.R.1
Woodruff, R.B.2
Jenkins, R.L.3
-
25
-
-
34249099773
-
Higher order needs drive new growth in mature consumer markets
-
Dutra, A., Frary, J. and Wise, R. 2004, “Higher order needs drive new growth in mature consumer markets”, Journal of Business Strategy, Vol. 25 26-34.
-
(2004)
Journal of Business Strategy
, vol.25
, pp. 26-34
-
-
Dutra, A.1
Frary, J.2
Wise, R.3
-
26
-
-
0009043739
-
Understanding the differences and similarities between services and products to exploit your competitive advantage
-
Winter
-
Fitzgerald, T.J. 1988, “Understanding the differences and similarities between services and products to exploit your competitive advantage”, The Journal of Services Marketing, Winter 25-30.
-
(1988)
The Journal of Services Marketing
, pp. 25-30
-
-
Fitzgerald, T.J.1
-
27
-
-
29144504799
-
How should charitable organizations motivate young professionals to give philanthropically
-
1
-
Kottasz, R. 2004, “How should charitable organizations motivate young professionals to give philanthropically”, International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 9 No. 1 9-28.
-
(2004)
International Journal of Nonprofit and Voluntary Sector Marketing
, vol.9
, pp. 9-28
-
-
Kottasz, R.1
-
28
-
-
0031180320
-
Discovering new points of differentiation
-
3
-
MacMillan, I.C. and McGrath, R.G. 1997, “Discovering new points of differentiation”, Harvard Business Review, Vol. 75 No. 3 133-42.
-
(1997)
Harvard Business Review
, vol.75
, pp. 133-142
-
-
MacMillan, I.C.1
McGrath, R.G.2
-
29
-
-
84990358771
-
Reconceptualizing service encounter quality in a non-western context
-
2
-
Raajpoot, N. 2004, “Reconceptualizing service encounter quality in a non-western context”, Journal of Service Research, Vol. 7 No. 2 181-202.
-
(2004)
Journal of Service Research
, vol.7
, pp. 181-202
-
-
Raajpoot, N.1
-
30
-
-
2642575965
-
Market potential for fine furniture manufactured from low-grade hardwood: evidence from a conjoint analysis in the northeastern United States
-
5
-
Wang, Q., Shi, G. and Chan-Halbrendt, C. 2004, “Market potential for fine furniture manufactured from low-grade hardwood: evidence from a conjoint analysis in the northeastern United States”, Forest Products Journal, Vol. 54 No. 5 10-25.
-
(2004)
Forest Products Journal
, vol.54
, pp. 10-25
-
-
Wang, Q.1
Shi, G.2
Chan-Halbrendt, C.3
|