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Volumn 15, Issue 5, 2006, Pages 285-292

Product positioning based on search, experience and credence attributes using conjoint analysis

Author keywords

Consumer behaviour; Product attributes; Product management; Product positioning; Product specification

Indexed keywords


EID: 33748692469     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420610685695     Document Type: Article
Times cited : (21)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.