Consumer attitude toward US versus domestic apparel in Taiwan

International Journal of Consumer Studies

Volumn 30, Issue 1, 2006, Pages 64-74

  Wang, Yun ^a   Heitmeyer, Jeanne ^a  

^a FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Consumer attitude; Fishbein model; International and apparel; Self concept

Indexed keywords

EID: 78149490892     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2005.00450.x     Document Type: Article

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