Consumption patterns of Chinese urban and rural consumers

Journal of Consumer Marketing

Volumn 21, Issue 4, 2004, Pages 245-253

  Sun, Tao ^a   Wu, Guohua ^b  

^a EMERSON COLLEGE   (United States)

^b SAN JOSE STATE UNIVERSITY   (United States)

Author keywords

China; Consumer behaviour; Multinational companies; Rural areas; Urban areas

Indexed keywords

EID: 4344612918     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760410542156     Document Type: Article

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