Concept optimisation in innovation through conjoint analysis: A market-oriented approach to designing new functional beverages

Journal of International Food and Agribusiness Marketing

Volumn 19, Issue 2-3, 2007, Pages 53-75

  Sorenson, Douglas ^a   Bogue, Joe ^a  

^a UNIVERSITY COLLEGE CORK   (Ireland)

Author keywords

Conjoint analysis; Functional beverages; New product development

Indexed keywords

EID: 34548484329     PISSN: 08974438     EISSN: 15286983     Source Type: Journal    
DOI: 10.1300/J047v19n02_04     Document Type: Article

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