Chinese consumer market segments for foreign apparel products

Journal of Consumer Marketing

Volumn 21, Issue 5, 2004, Pages 301-317

  Dickson, Marsha A ^a   Lennon, Sharron J ^b   Montalto, Catherine P ^b   Shen, Dong ^c   Zhang, Li ^d  

^a KANSAS STATE UNIVERSITY   (United States)

^b OHIO STATE UNIVERSITY   (United States)

^c CALIFORNIA STATE UNIVERSITY   (United States)

^d PEKING UNIVERSITY   (China)

Author keywords

China; Clothing; Market segmentation

Indexed keywords

EID: 8844263038     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760410549131     Document Type: Review

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