Changing project business orientations: Towards a new logic of project marketing

European Management Journal

Volumn 28, Issue 2, 2010, Pages 124-138

  Jalkala, Anne ^a   Cova, Bernard ^b   Salle, Robert ^c   Salminen, Risto T ^a  

^a LAPPEENRANTA UNIVERSITY OF TECHNOLOGY   (Finland)

^b BOCCONI UNIVERSITY   (Italy)

^c EMLYON BUSINESS SCHOOL   (France)

Author keywords

Discontinuity; Orientations; Project business; Project marketing; Solutions

Indexed keywords

EID: 76549136923     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.emj.2009.04.005     Document Type: Article

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