Marketing of competence: Exploring the resource-based content of value-for-customers through a case study analysis

Industrial Marketing Management

Volumn 36, Issue 6, 2007, Pages 784-798

  Zerbini, Fabrizio ^a   Golfetto, Francesca ^a   Gibbert, Michael ^a  

^a BOCCONI UNIVERSITY   (Italy)

Author keywords

Competence alignment; Competence based marketing; End market orientation; Experiential communication; Value for customer

Indexed keywords

EID: 34250329827     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.06.005     Document Type: Article

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