Rituals in managing extrabusiness relationships in international project marketing: A conceptual framework

International Business Review

Volumn 9, Issue 6, 2000, Pages 669-685

  Cova, Bernard ^a   Salle, Robert ^b  

^a ESCP EUROPE   (France)

^b EMLYON BUSINESS SCHOOL   (France)

Author keywords

Discontinuity; Project marketing; Relationship marketing; Ritual

Indexed keywords

EID: 0034412119     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0969-5931(00)00026-3     Document Type: Article

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