Project marketing in multi-project organizations: A comparison of IS/IT and engineering firms

Industrial Marketing Management

Volumn 36, Issue 2, 2007, Pages 206-218

  Blomquist, Tomas ^a   Wilson, Timothy L ^a  

^a UMEÅ UNIVERSITY   (Sweden)

Author keywords

Inter industry comparisons; Project management; Project marketing

Indexed keywords

EID: 33846691957     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.03.007     Document Type: Article

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