The monarchy as a corporate brand: Some corporate communications dimensions

European Journal of Marketing

Volumn 40, Issue 7-8, 2006, Pages 902-908

  Greyser, Stephen A ^a   Balmer, John M T ^b,d   Urde, Mats ^c,e  

^a HARVARD BUSINESS SCHOOL   (United States)

^b BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

^c LUND UNIVERSITY   (Sweden)

^d UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^e Brand Management Research Programme

Author keywords

Corporate branding; Corporate communications

Indexed keywords

EID: 33745872592     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560610670052     Document Type: Review

References (8)

1. Alder, J. (2002), General Principles of Constitutional and Administrative Law, 4th ed., Palgrave Macmillan, Basingstoke.
2. Balmer, J.M.T., Greyser, S.A. and Urde, M. (2004), "Monarchies as corporate brands", working paper 05-002, Division of Research, Harvard Business School, Boston, MA.
3. Bogdanor, V. (1995), The Monarchy and the Constitution, Oxford University Press, Oxford.
4. Cannon, J. and Griffiths, R. (Eds) (1988), The Oxford Illustrated History of the British Monarchy, Oxford University Press, Oxford.
5. Fox-Davies, A.C. (1996), The Wordsworth Complete Guide to Heraldry, Wordsworth Edition, London.
6. Greyser, S.A. (2003), "Advancing and enhancing corporate reputation", in Balmer, J.M.T. and Greyser, S.A. (Eds), Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate Brand Marketing, Routledge, London, pp. 234-42.
7. Hames, T. and Leonard, M. (1988), Modernising the Monarchy, Demos, London.
8. Prochaska, F. (1995), Royal Bounty: The Making of a Welfare Monarchy, Yale University Press, Newhaven, CT.