Music marketing: Music consumption imagery in the UK and New Zealand

Journal of Consumer Marketing

Volumn 18, Issue 5, 2001, Pages 426-436

  Martin, Brett A S ^a   McCracken, Celeste A ^a  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

Author keywords

Marketing; Music industry; New Zealand; United Kingdom; Video

Indexed keywords

EID: 0040925730     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005602     Document Type: Article

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