Generational buying motivations for fashion

Journal of Fashion Marketing and Management

Volumn 7, Issue 1, 2003, Pages 78-86

  Dias, Laura Portolese ^a  

^a Seattle Arts Commission   (United States)

Author keywords

Age groups; Consumer behavior; Fashion; Marketing research; Motivation

Indexed keywords

BUYING; CONSUMER RESEARCH; FASHION; MARKETING;

EID: 0037257964     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020310464386     Document Type: Article

References (4)

1. Cozzalio, Da. (1999), "Meet Generation Y", Businessweek.
2. Howe, N. and Strauss, W. (2000), Millennials Rising, Vintage Books, New York, NY.
3. Maguire, T. (1998), "Conflicting signals", American Demographics, November.
4. Strauss, W. and Howe, N. (1991), Generations, William Morrow, New York, NY.