Generation X, baby boomers, and swing: Marketing fair trade apparel

Journal of Fashion Marketing and Management

Volumn 9, Issue 4, 2005, Pages 407-419

  Littrell, Mary A ^a   Ma, Yoon Jin ^b   Halepete, Jaya ^b  

^a Department of Ecosystem Science and Sustainability   (United States)

^b IOWA STATE UNIVERSITY   (United States)

Author keywords

Age groups; Baby boomer generation; Behaviour; Fair trade

Indexed keywords

CONSUMER RESEARCH; FAIR TRADE; MARKETING;

EID: 26944488631     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020510620786     Document Type: Article

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