Fanatical consumers: Towards a framework for research

Journal of Consumer Marketing

Volumn 17, Issue 4, 2000, Pages 322-337

  Redden, James ^a   Steiner, Carol J ^b  

^a Australian Leisure Hospitality P   (Australia)

^b MONASH UNIVERSITY   (Australia)

Author keywords

Consumer behaviour; Consumer marketing; Psychology

Indexed keywords

EID: 0039845923     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760010335349     Document Type: Article

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